Rishabh Bhatia
Weekends haven’t been the same after the coronavirus outbreak. At a time when pub and lounge hoping had been replaced by Netflix and WFH, I started to follow my long-lost passion for cocktails and drinks. Starting a business in a lockdown is easier said than done. However, I did not give up. What I gave up was a comfortable 9-5 job to follow a tough road. Incorporated in 2020, Bab Louie & Co. delivers premium cocktail mixers crafted with ancestral American recipes to give the lift your spirits deserve. We are a Delhi-based start-up that launched our products during the pandemic for all the cocktail lovers. A lover of cocktails myself, every time I recreated my favourite cocktails at home, I could never get the quantities right. Soon I realised that other cocktail lovers faced similar challenges. That led me to work on this idea, involving the best mixologists to create the perfect recipes. From our first-order of a pitcher to selling 2000 bottles of premixes in a span of 75 days, it has been a roller coaster ride.
